The bespoke suit, with its exquisite detail and luxurious fabrics, was once reserved for only wealthy style connoisseurs, but custom tailoring is becoming a growing trend among professional men, as prices fall and awareness grows.
"The word is out," said Marshal Cohen, chief industry analyst at the NPD Group, a consumer and marketing information service. "Nobody knew about bespoke suits before, unless you were wealthy. Now the common guy is wearing them. It used to be an underground market—now it's at street level."